Priority Markets

For the coming years, Devirex’s primary target markets will be in the European Union, the Asia-Pacific region and Australia/New Zealand. The European Union is home to more than 500 million people who can be classified as generally having adequate disposable income, while about 2.1 billion people live in the Asia-Pacific region. Due to the positive economic development in recent decades in the Asia-Pacific region, an increasing purchasing power has developed in the middle class and Devirex intends to use this to build and expand the market. China and Japan will have a special significance for Devirex since they offer interesting sales opportunities for Devirex due to the size of their respective affluent populations.