Market Drivers & Trends
Devirex considers the major market drivers for the development and growth of the Cold Sore market to be:
People are inherently self-conscious, facial appearance is paramount in social interactions,
- SOCIAL MEDIA
The primacy of visual social media due to technology advances means online appearance raises the importance of personal appearance,
- INEFFECTIVE TREATMENTS
The products in the markets are widely acknowledged to be inadequate. Only the previous absence of an alternative has maintained their sales,
- RADICALLY NEW APPROACH
Awareness that there is a new way to manage the cold sore problem will grow exponentially. Allied to strong recommendations from role model’s endorsements will ensure high adoption rates, and
Multiple factors including sleep deprivation, economic uncertainty, population concentration and competitive pressures in the work environment predispose people at risk of outbreaks to succumb more often.
Current market trends that Devirex would like to highlight:
- PRICE INSENSITIVITY
The importance of self-image to people is highlighted by spending on cosmetics, accessories and life-style gadgets. lipivir® will benefit from this trend as it plays to basic emotional needs.
- DISPOSABLE INCOME
Despite economic turbulences individuals’ disposable income has continued to grow on average. Life-style choices are a main beneficiary of this trend which is included lipivir®’s offer.
- DIGITAL MEDIA MARKETING
Despite complaints about privacy issues the public share their details online. Profiling, tracking and retargeting are now very sophisticated techniques using big data analytics and individualised offers on mobile devices. These are the trends lipivir® will both follow and lead in its marketing.
- ONLINE SEARCH
Information has never been easier to obtain. Comparative information on products, diseases and solutions can be packaged, indexed and prioritised. Search Engine Optimisation (SEO) and informed use the major online services’ priority messaging will be a vital component in news of lipivir® reaching potential customers and aiding their brand selection and immediate purchase. Tracking and retargeting will enhance Customer Acquisition.